Agency’s Growth Across Region Mandates New Talent Investment

Edelman has named three new senior hires to serve clients in the firm’s brand, health and corporate sectors – three growth areas across the Southwest region.

Edelman appointed:

  • Kristena Lucky as executive vice president, head of the Southwest brand practice. She will be based in Edelman’s Dallas office. Lucky most recently served as EVP of the brand practice in Edelman Chicago, where she developed and executed leading-edge integrated marketing programs for household consumer brands leveraging channels such as earned digital, social, brand experience and advertising to get consumers to take action. Lucky also sits on Edelman’s U.S. Diversity & Inclusion Leadership Council, helping Edelman deliver on its commitment to diversifying its workforce and maintaining an inclusive environment. Prior to Edelman, Lucky was a vice president with Burrell Communications, a prominent multicultural marketing agency. Lucky also has extensive brand management experience, having worked as marketing manager for global corporations including Accenture and Motorola. Lucky will partner with Edelman leaders across the three Texas offices to provide strategic and creative counsel and support to a diverse client portfolio.
  • Kate Burton as senior vice president, head of the Southwest health sector. She will be based in Edelman’s Houston office. Burton’s professional experience spans health-industry-focused agency and in-house marketing communications and management roles across biotech, pharma and consumer health care. She has advised and managed client relationships across various phases of commercialization, brand identity and positioning, strategy, creative, messaging and execution. She most recently co-created and served at a CLIA-certified microbiome lab focused on microbiome-based cancer biomarker discovery. Burton is leading a team of highly specialized practitioners working for an array of Edelman clients including health tech companies, managed care providers and hospitals and health systems. Burton will also help serve as client lead on global accounts.
  • Brooke Taylor, as senior vice president, head of the Dallas corporate practice. Taylor’s professional experience includes developing and implementing programs designed to build brand reputation through integrated communications programs, including executive thought leadership, employee engagement, media and influencer relations and digital content strategies. Most recently, Taylor served as senior vice president, client experience at Weber Shandwick where she supported data-driven, integrated programs to build brands, drive revenue growth and create engagement and advocacy for Fortune 500 brands, national non-profits and local start-ups. In addition, as a senior member of the global crisis practice, Taylor led brand reputation work for several corporate clients. She will oversee a team of professionals helping clients in various areas, including corporate reputation, employee experience, crisis and issues management and business-to-business marketing.

“The addition of Kristena, Kate and Brooke further demonstrates Edelman’s ability to attract top talent from across the industry and our investment in strengthening our bench of senior counselors to support our cross-regional clients,” said Jorge Ortega, general manager of Edelman Southwest. “With the tremendous economic growth we are seeing throughout the Southwest, these appointments reflect Edelman’s focus on serving our clients through the development of our teams in key global business markets.”

Edelman Southwest includes offices in Austin, Dallas and Houston and supports businesses throughout the surrounding states.

About Edelman
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, lifestyle).