Much like the redeveloping mill zone area where our office sits, Edelman Mumbai is redefining Communications Marketing in India.
We launched iconic brands like Oreo by Cadbury Kraft Foods, LinkedIn, Groupon, Suzlon and Harley Davidson. Our Health practice serves a strong multinational client list, while the Corporate group works with leading companies in the telecom, automotive, financial services and energy sectors. The Brand practice has engineered some of the most innovative ideas for ultra-cool brands like Red Bull, Kaya Skin Clinic, Colgate, Diageo, Oreo and Vertu. Our Digital and Technology practices collaborate on BlackBerry, winning several awards for pioneering work.
In November 2011, we were appointed by Rediffusion, a leading Indian advertising firm, to partner in delivering strategic public relations and public affairs support for nearly 30 Tata Group companies across India through our specially established brand Rediffusion/Edelman. The role encompasses all aspects of the communications process from strategic planning and message development to local media relations and digital. The mandate covers the corporate sector (such as Tata Power, Tata Steel and Tata Chemicals), consumer (including The Indian Hotels Company, Croma, Tanishq and Tata Motors), as well as technology (Tata DoCoMo, TCS and Tata Communications).