Christoph Becker is the driving force behind the reinvention of business-to-business (B2B) marketing. As both CEO and CCO, he has grown gyro into one of the largest, most successful B2B agencies in the world.
Under Becker’s leadership, gyro was named 2019 Global B2B Agency of the Year by the Association of National Advertisers (ANA) as well as B2B Marketing’s Top U.S. B2B Agency 2017-2018. gyro was also named Advertising Age’s 2016 Global B2B Agency of the Year. In 2018, Becker was inducted into the ANA’s prestigious B2B Hall of Fame.
Becker has spent nearly 30 years building brands and creative cultures around the globe. Before gyro, he served as Chairman and CCO of FCB New York for eight years, leading the agency’s creative output across the entire client portfolio. A true global citizen, he spent seven years in Mexico City as CCO of Bozell Latin America, where he guided the creative success of eight countries. Prior to Bozell, he worked at TAPSA Madrid and Ogilvy & Mather Madrid.
Becker has spoken at a number of high-profile events such as Cannes Lions, Fortune Brainstorm: Tech, Forbes CMO Summit and Advertising Week. Throughout the course of his career, he has judged nearly every major creative awards show including Cannes Lions, the Effie Awards, Spikes Asia and FIAP. Becker has also served as jury chair at Dubai Lynx.
Outside of gyro, Christoph dedicates his time to humanitarian aid efforts. For the past decade he has been a board member of the International Rescue Committee (rescue.org), a global non-profit organization founded by Albert Einstein.