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Tracy Schwartz

Tracy Schwartz

Tracy Schwartz is an Executive Vice President and co-lead of Edelman’s Digital Financial Communications practice. She brings more than 20 years of experience in bridging the gap between traditional communications strategy and online positioning to the team.

Before joining Edelman, Tracy spent 6 years as the VP of Corporate Development at Haystack Needle, a strategic design and development firm. Prior to her tenure at Haystack, Tracy was the Director of Digital Communications at Sard Verbinnen. In addition to providing traditional public and media relations counsel, Tracy oversaw the development of digital communications plans for a wide range of clients, including global corporations, public/private institutions, private equity firms, hedge funds, and high-profile individuals. During her tenure at the firm, she helped orchestrate the launch of 200+ websites, developed advertising campaigns for Fortune 500 companies, and regularly counseled clients on digital best practices.

She graduated with a B.A. in International Relations and a minor in Economics from the University of Pennsylvania in 1997.