After months of very public debate on tax reform, U.S. companies are entering 2018 with a more attractive corporate tax rate that has resulted in savings significant enough to demand an investment strategy. Because this issue has been in the public eye, employees in every sector are eager to know what’s in it for them.

From an employee experience perspective, we suggest you align your spend with your employee value proposition and employer brand.

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Cydney Roach is executive vice president and national practice lead, Employee Experience.

Sara Vallas is a vice president, Employee Experience.