Over nearly seven decades, our clients have counted on Edelman to help them weather many kinds of storms. Today, during a crisis that is unprecedented in our lifetimes, we are coming together to create the best outcomes for our employees, clients and communities. Our focus is on providing insights, strategies and counsel that can help businesses and organizations communicate frequently and reliably.
The health and welfare of our employees and our clients’ employees are paramount to us. Dr. David Nabarro, World Health Organization Special Envoy on COVID-19, is providing us with up-to-the-minute understanding of the progression of the pandemic and the best virus-protection practices for our people and our communities. Dr. Nabarro’s guidance is informing our strategies and actions on behalf of our clients.
COMMUNICATING DURING THE CRISIS
There has been a considerable amount of disinformation around the pandemic. To help companies and organizations better understand current best practices for communications, we set out to learn where people were getting their information, how much they believed it, and their expectations for business. The Edelman Trust Barometer Special Report: Trust and the Coronavirus reveals how much people in 10 countries trust various information sources, the credibility of various spokespeople and what business is expected to do to address the pandemic. The full report is available as a download in the column at right.
MEETING UNIQUE CHALLENGES
Our COVID-19 advisory team is supporting businesses and organizations looking to:
- better understand the COVID-19 pandemic and its public health implications;
- manage communications with employees and customers;
- receive guidance on strategies and policies for effective response efforts.
We are also providing solutions that can help minimize the impact of COVID-19, such as embedding clear social media guidelines, preparing virtual alternatives for cancelled events, hosting digital press conferences, and many other scenarios.
Our work is informed by our working relationships with the World Economic Forum (WEF), World Health Organization (WHO), Centers for Disease Control (CDC), and other public health relationships, as well as our experience with SARS, H1N1/09, Ebola and other outbreaks.
Please complete the below form to speak to Edelman's COVID-19 advisory team: