In the 2016 Millennials & Money research, Edelman's Financial Services sector and Edelman Intelligence teams explored the role of money and financial services in the lives of Millennials throughout the U.S. The research revealed their beliefs and attitudes towards money and uncovered how their goals and values differ based on ethnic and cultural backgrounds.

The insight gathered will provide a better understanding about the nuances among Millennials so they can be engaged on a deeper and more meaningful level.