Edelman’s ninth annual entertainment study on how and why people consume and share entertainment, reveals the lines have blurred among content creators, distributors and brands for consumers. This year’s study introduces “Networked Entertainment” – a collision of today’s entertainment landscape and the opportunities for brands - and comprised of Algorithms, Brands and Connections. The study, fielded by Edelman Berland and co-commissioned by Edelman and United Entertainment Group, a DJE Company compares and contrast entertainment consumption patterns between the U.S. and UK.