Research

Report

Earned Brand 2018

The 2018 Edelman Earned Brand study explores how brands can earn, strengthen and protect consumer-brand relationships. READ MORE

Trust Barometer

2018 Edelman TRUST BAROMETER

The 2018 Edelman TRUST BAROMETER reveals a world of seemingly stagnant distrust. People’s trust in business, government, NGOs and media remained largely unchanged from 2017 — 20 of 28 markets surveyed now lie in distruster territory, up one from last year.