Research

Our thought leadership turns deep data into real-world insights that help our clients plan, make decisions and take action.

Report

2019 Edelman Trust Barometer

The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year—people have shifted their trust to the relationships within their control, most notably their employers.

Report

Earned Brand 2018

The 2018 Edelman Earned Brand study explores how brands can earn, strengthen and protect consumer-brand relationships. READ MORE

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2018 Trust in Technology

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Japan: Low Trust Challenges Forward Momentum

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South Korea: Trust Makes a Comeback

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Malaysia: The Changing Face of Trust

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South Africa: As Trust Falls, Business Expected to Lead

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India: High Trust, Higher Expectations

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UAE: Common Purpose Boosts Trust

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2018 Edelman Trust Barometer California Supplement

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License to Innovate: Tracking Trust in the Bay Area