Search Results

The 25th report shows rising support for aggression driven by polarization and grievance.

Divisions deepen as trust falters; business must lead with competence and ethics.

The 2026 Edelman Trust Barometer will reveal what’s driving belief, skepticism, and influence in today’s polarized environment, uncovering how leaders can bridge divides and use trust to drive growth, credibility, and impact.

The realities of climate change are evident with more frequent and devastating weather events impacting people all over the world.

Distrust grows; business faces rising expectations to lead amidst faltering government, media trust.

Brand trust has shifted from societal purpose to personal relevance—today, consumers seek optimism, support, and emotional connection from the brands they choose.

Edelman’s Gen Z Lab is a dedicated advisory comprised of 250+ Edelman Gen Zers from around the globe designed and equipped to help brands future-proof their business for the next generation of consumers.

Explore the 2026 Edelman-LinkedIn B2B Thought Leadership Impact Report to discover how thought leadership builds trust, influences buying decisions, and strengthens customer relationships in the age of AI.

As AI reshapes industries and redefines innovation, Edelman presents AI Creators You Need to Know.

The generative AI market is vast - and evaluating which tools are available and worth investing in is challenging and time-consuming. Thankfully, Edelman has done all the necessary vetting k, so you don’t have to. In this first-of-its-kind evaluation guide, you’ll learn which tools are the most enterprise-ready for a variety of marcom initiatives, and why.