Start Here, Go Anywhere: What We Took Away from the International Women’s Forum in Seattle
There are moments in your career when you feel the power of global connection — the shared energy of people who care deeply about progress. The International Women’s Forum (IWF) Global Conference in Seattle was one of those moments.
June 19, 2025The Tightrope: How to Approach Influencer Marketing During Elevated Moments
Data from the Edelman Trust Barometer tells us that people trust people. With declining trust in traditional institutions like politics and media, people are putting their trust in their communities, and in other people. That means that the familiar face of an influencer is a key brick in building trust for your brand.
October 4, 2024German elections turn the heat on European climate and environmental policy
German Chancellor Angela Merkel’s 16-year long reign is coming to an end after the elections on September 26. Edelman Global Advisory experts assess the upcoming political changes companies and organizations can expect. This analytical piece assesses the positions of Germany’s leading parties and how the new German government might shape EU climate and environmental policy.
September 16, 2021A Day in fhe Life of Abi Toha, Research Executive
Meet Abi Toha, a Research Executive at Edelman. Abi shares what a typical day in the life for a Research Executive looks like.
November 23, 2020The Action Mandate for Brands During Crisis
This could be the most complex time ever for brands. We are enduring three interconnected crises: the global pandemic, economic downturn and systemic racism.
November 10, 2020Trust Barometer Special Report: Brand Trust in 2020
The Edelman Trust Barometer Special Report: Brand Trust in 2020 reveals that brands face a fundamental reordering of priorities amid a global pandemic and societal outcry over systemic racism prompted by the murder of George Floyd.
June 30, 2020“Empathy is a catalyst”: Building stronger organizations through crises
Cydney Roach, Global Chair of Employee Experience, sits down (virtually) with Jamil Zaki, professor of psychology at Stanford University and director at Stanford Social Neuroscience Laboratory for a deeper-dive conversation on the subject.
April 9, 2020Please COP again: Edelman ESG team notes lack of trust persists after COP 26 – and issues a call to action
COP26 has now come and gone, with its predictable sequence of world leaders issuing calls to action and backroom negotiations on setting various climate-related targets. Here are the main takeaways from our perspective.
November 22, 20212022 Special Report: Healthcare Institutional Investors
Investors are facing a challenging landscape for growth as global economies face headwinds from inflation and heightened geopolitical risk, to continued emerging COVID-19 variants.
August 17, 2022