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Article

Start Here, Go Anywhere: What We Took Away from the International Women’s Forum in Seattle

There are moments in your career when you feel the power of global connection — the shared energy of people who care deeply about progress. The International Women’s Forum (IWF) Global Conference in Seattle was one of those moments.

June 19, 2025
Article

The Tightrope: How to Approach Influencer Marketing During Elevated Moments

Data from the Edelman Trust Barometer tells us that people trust people. With declining trust in traditional institutions like politics and media, people are putting their trust in their communities, and in other people. That means that the familiar face of an influencer is a key brick in building trust for your brand.

October 4, 2024
Posts

German elections turn the heat on European climate and environmental policy

German Chancellor Angela Merkel’s 16-year long reign is coming to an end after the elections on September 26. Edelman Global Advisory experts assess the upcoming political changes companies and organizations can expect. This analytical piece assesses the positions of Germany’s leading parties and how the new German government might shape EU climate and environmental policy.

September 16, 2021
Posts

A Day in fhe Life of Abi Toha, Research Executive

Meet Abi Toha, a Research Executive at Edelman. Abi shares what a typical day in the life for a Research Executive looks like.

November 23, 2020
Posts

The Action Mandate for Brands During Crisis

This could be the most complex time ever for brands. We are enduring three interconnected crises: the global pandemic, economic downturn and systemic racism.

November 10, 2020
Posts

Trust Barometer Special Report: Brand Trust in 2020

The Edelman Trust Barometer Special Report: Brand Trust in 2020 reveals that brands face a fundamental reordering of priorities amid a global pandemic and societal outcry over systemic racism prompted by the murder of George Floyd.

June 30, 2020
Posts

“Empathy is a catalyst”: Building stronger organizations through crises

Cydney Roach, Global Chair of Employee Experience, sits down (virtually) with Jamil Zaki, professor of psychology at Stanford University and director at Stanford Social Neuroscience Laboratory for a deeper-dive conversation on the subject.

April 9, 2020
Article

Please COP again: Edelman ESG team notes lack of trust persists after COP 26 – and issues a call to action

COP26 has now come and gone, with its predictable sequence of world leaders issuing calls to action and backroom negotiations on setting various climate-related targets. Here are the main takeaways from our perspective.

November 22, 2021
Report

2022 Special Report: Healthcare Institutional Investors

Investors are facing a challenging landscape for growth as global economies face headwinds from inflation and heightened geopolitical risk, to continued emerging COVID-19 variants.

August 17, 2022