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Edelman UK hosts the Reuters Institute for the Study of Journalism’s Digital News Report 2019.

Every day in the media, we hear the perspectives of leaders about innovation. This year alone, we are seeing many organisations undertake strategic decisions that relate to the use of emerging technologies such as artificial intelligence (AI), to fundamentally transform or innovate processes over the next few years.

This May, Edelman’s Asian, Asian American, Pacific Islander (AAPI) employee network, Boundless, is leading Asian/Pacific American Heritage Month (APAHM) programming with the theme Waves of Change, which emphasizes the cultural shifts taking place within and across AAPI communities in the U.S. and highlights the new generation of visionaries who are breaking down barriers and reclaiming their identities.  

We enter the new year in the long shadow of an enduring pandemic, with Omicron yet another gut check to a world still holding its breath.

There is deep concern about disinformation, with nearly half of the public believing it cannot find objective content on Covid. Given that brands and companies are increasingly being drawn into the fight, what can PR teams do to fight back?

Lisa Ross, COO of Edelman's U.S. operations, shares insight into the societal shifts we've seen in just under half a year.

For the last 20 years, the Edelman Trust Barometer has studied trust in Government, Media, NGOs and Businesses. We ask a simple question: How much do you trust each institution to do what is right? This year, we dug deeper and analysed how people rated both the competence and ethics of each institution.

In a world of ever-changing tech, it may seem that audiences are somehow unpredictable.