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WPP’s decision to place Burson within WPP Creative underscores a wider shift to positioning PR in support of advertising-led models. Richard Edelman explains why this opens space in reputation management and Earned First communications—and how Edelman is investing in earned media and trust to lead the next era of communications.

Discover the fifth cohort of Generation17, young leaders from five countries driving sustainability and social change with Samsung and UNDP to achieve the UN’s Global Goals.

I spoke with Hamdi Ulukaya, CEO and founder of Chobani (Edelman client) yesterday. He told me that he had recently returned from Mexico where he had signed an agreement with 50 Mexican companies to hire migrants under the auspices of the Tent Foundation, which Hamdi founded in 2016.

When I read Keith Kelly’s article last week about the fake news outlet, Everything-PR, and its proprietor, Ronn Torossian, I was stunned and nauseated.

Deeply held beliefs fuel a sense of personal empowerment and employees now expect more from employers, especially on employer commitments to critical social issues of the day.

This was a very significant week for the PR industry. Richard Edelman discusses six observations on our competitive environment.

I flew back from Chicago to New York City yesterday on United for the 20th time this year. I have flown United to Asia and to Europe on multiple occasions.

Edelman measures trust in institutions every year for its globally-renowned Trust Barometer. By that measure alone, trust in what we call traditional media is in pretty good shape.

I am proud of the progress we have made in Citizenship throughout the last six years.

Family involvement in the Trump administration have placed family businesses in a new spotlight.