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Posts

Food and Beverage Trends in a Transformative Time

After months of crunching data, observing the marketplace and gathering insights, we released Edelman’s "16 Global Food and Beverage Trends for 2016."

October 14, 2018
Article

Unbox your Agency and Set it Free

We all know that the marketing landscape has changed dramatically over the last few years and continues to evolve at rapid pace. Agencies have had to evolve too but many brands still keep them in their old silos and have not updated their perception of the skills on offer.

January 10, 2018
Article

Making Sense of Search: How SEO is Shaping Strategy like Never Before

Search engines are the most trusted source of general news and information throughout the world.

March 2, 2016
Article

Creators at the Helm: Culture, Credibility, and the New Rules of Brand Partnership

Recap of Edelman’s panel at Brands & Culture 2025.

April 8, 2025
Posts

The Healthcare Trust Divide Widens

The 2019 Edelman Trust Barometer: Healthcare report shows an alarming and widening gap in trust between and among key stakeholders.

April 22, 2019
Posts

What’s Next? Insight on NSF 391.1

How can we make a bigger impact together in our companies and the world, particularly through pursuing sustainable practices?

October 29, 2018
Posts

Memo to Brands: Please Fix Social Media

We have conducted a special nine-country Edelman Trust Barometer study on social media.

June 18, 2018