In an Insular World, Trust Is Built and Scaled by Creators
The 2026 Edelman Trust Barometer reveals a shift toward insular trust. Discover how creators help brands build credibility within trusted communities.
March 13, 2026Ubuntu in Action: Reflections from the International Women’s Forum in Cape Town
February 20, 2026Science in Society
March 10, 2023Q&A with EGA: An Interview with Siobhán Hill
March 1, 2023Collaborative Teamwork – ASICS Global Account
I joined Edelman in 2016 as an intern after completing my master’s in Public Relations. Since then I have worked across numerous brands developing and successfully delivering KPI driven campaigns that span from Sports Sponsorship, to New Product Launches to Brand Repositioning.
September 21, 2020WHY DIVERSE VOICES ARE BETTER FOR BRANDS
Considering its open-to-all design, the internet should be a levelling influence, democratizing information flow and giving a voice to people who are denied a right to speak in traditional public forums.
May 31, 2019Why Diverse Voices Are Better for Brands
Leveraging diverse voices builds stronger and more authentic brands.
April 29, 2019Techlash
A few observations for tech industry companies to consider at a time when they have come under fire both internally and externally.
February 21, 2019Public Affairs in Brazil: It Is Necessary to Diversify
Moments of crisis, transition and uncertainty are fertile ground for creativity and good ideas. This is also the case for Public Affairs pros in Brazil.
November 30, 2018Setting Sustainable Development Goals
How are businesses and institutions embracing the United Nations’ 17 Sustainable Development Goals (SDG) through their brands?
November 30, 2018