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Posts

Social Media: Combatting Fake News

Before Facebook introduced instant articles, millennials were preparing to leave the platform and focus on what was coming next (much like the conversation around Twitter today).

January 20, 2017
Report

2020 Trust Barometer Special Report: Institutional Investors

The 2020 Edelman Trust Barometer Special Report: Institutional Investors identifies pivotal issues shaping investment criteria and how companies can build trust with the investment community.

November 16, 2020
Article

A Close Encounter

On Sunday morning in Cabo San Lucas, I headed to the beach for an early workout. To my utter amazement, a school of six humpback whales was feeding and frolicking just ten feet from the shoreline.

February 20, 2025
Posts

The Lion in Winter

Richard Edelman reflects on a three-hour conversation with Lord Michael Heseltine, covering Brexit, Europe, defence, entrepreneurship, UK politics and leadership.

June 29, 2026
Article

Creativity That Doesn’t Fit In a Box (And Why That’s the Goal)

Discover why creativity that breaks the mold drives deeper impact—and why that’s exactly the goal at Cannes Lions 2025.

May 29, 2025
Posts

The Unseen Impacts of COVID

Explore the unseen long-term impacts of COVID-19 on trust, business, and society in the 2025 Edelman Trust Barometer Special Report. Read key insights now.

March 10, 2025
Posts

America’s New News Influencers

The Pew Research Center is out with a fascinating new report on America’s News Influencers. These are the people with at least 100,000 followers on Facebook, Instagram, TikTok, X or YouTube who regularly write about current events.

November 19, 2024
The Advisory

Q&A with EGA: An Interview with Agung Yudha

February 2, 2023
Article

Companies are missing an opportunity to reach investors via social media

Latika Shah, director at Edelman Smithfield, talks about the changing online landscape and how corporates can build trust through social media in a strategic and effective way.

July 21, 2021
Posts

Governments should work closely with business and NGOs to keep trust

Trust in governments globally has surged to record highs due to drastic interventions to curb the spread of Covid-19. For the first time since Edelman started monitoring trust two decades ago, government is more trusted than business, non-governmental organisations (NGOs) and the media.

June 4, 2020