A Significant Shift
A number of major consumer-goods companies indicated they would be shifting away from traditional TV advertising.
November 23, 2018Brands Did More Right by Doing Less Wrong
This year's Super Bowl provided an interesting line of sight on how brands are feeling about taking risks.
November 8, 2018South Africa in My Father’s Footsteps
Under the Edelman Escape program, Ashia had the opportunity to travel to South Africa.
October 29, 2018Will Politically-Motivated Fake News Force Social Platforms to Change?
More than half of Americans blame Twitter and Facebook for the spreading of fake news, according to a Trust Barometer Flash Poll.
October 14, 2018The Chief Change Officer
Richard Edelman delivered a speech to the Annenberg School at University of Southern California about ethics in PR.
April 12, 2018European News Creators; A Local Play
Edelman’s latest research explores the rise of news creators across France, Germany and the UK, revealing differences in platforms, audiences and business models. Richard Edelman explains why local culture, journalistic credibility and a market-specific approach are essential for brands navigating this evolving media landscape.
October 27, 2026My Summer Internships
August 4, 2026Cracking the Code on AI Search with Generative Engine Optimization
May 21, 2025The AI Balancing Act: Making the Case for Adaptive Regulation
Every day, Artificial Intelligence (AI) continues to reshape economies and industries while reshuffling geopolitical power. But as the stakes rise, so does the tension between regulation and innovation.
February 7, 2025Celebrating and Sustaining the Work of Women
Earlier in May, five of our leaders from around the world had the opportunity to attend the 50th celebration of the IWF in New York City and meet with over 1,000 IWF members from over 30 countries.
July 10, 2024