Beliefs Can Protect Brand Reputation
Gone are the days when companies can rely solely on the strength of their product to drive sales. Well, maybe not entirely.
October 23, 2018Trust and the Art of Listening
Listening isn’t passive; it’s participation. Now is the time for business to redouble its focus on listening, according to the 2014 Edelman Trust Barometer.
October 22, 2018Partnering with the Privacy Office
Acting on privacy concerns is a necessity in today’s world.
October 17, 2018A Reputation Win for Nike
The decision by Nike to feature former NFL quarterback Colin Kaepernick in its new ‘Just Do It’ ad campaign is more than a brand play.
September 7, 2018One Small Step for Man, One Giant Leap for Mankind
The Global Alliance convened in Madrid earlier this year and now we have the final product.
August 22, 2018Crystal Ball 2017 – what will 2018 hold?
2017 has been a year of reflection and transition. The UK continues to decide if it’s one foot in, or both feet out of Europe. France elected a liberal outsider and Germany re-elected the incumbent – bucking the global trend.
December 5, 2017Further Faster: The Unstoppable Power of Live-Streaming
Every year, Edelman is invited to attend Twitter’s annual Further Faster event. The event is purely for creative agencies and acts as a stage to showcase their latest work and share their vision for the future of creative work on the platform.
June 26, 2017A Giant First Step
Yesterday morning, Samsung launched its new flagship device, the Galaxy S8 and 8+, at its unveiling event, “Unpacked.”
March 30, 2017Money where your mouth is – Marrying business strategy with communications approach
With corporation tax once again hitting the headlines this week, business leaders may well be wondering if there is any way of communicating the contribution they are making to the economy and to society without inviting criticism – especially in an era when businesses are under more scrutiny than ever before.
February 2, 2016