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Driving Belief, Driving Success: Employees more important than ever before

Employees need more than just a way to pay the bills. They need an organisation that shares their personal values, impacts society, and ultimately enhances their lives and the lives of those around them.

April 1, 2022
Article

Employers Must Lead in Rebuilding Trust—and Truth

The Battle for Truth, first revealed by Edelman Trust Barometer research in 2018, has intensified with the exponential rise of disinformation.

January 19, 2021
Posts

Rebuilding Trust in the EU - Brick by brick

Our General Manager contributes to a major report from the Open Government Partnership asking a key question: "Do we trust democracy?"

June 11, 2019
Posts

Risky Business: Companies Vs. Political Uncertainty

From international trade disputes to environmental regulation to the future of the eurozone, political decisions pose a real threat to both investors and a company’s bottom line.

March 6, 2019
Posts

The War on Truth

Richard Edelman humbly accepted the International Leadership Award, together with fellow honorees U.S. Senator Mark Kirk (R-IL) and Steven & Janice Hefter.

November 23, 2018
Posts

How Brands Can Disrupt

The 2016 Edelman Earned Brand study identifies and quantifies a new territory for marketers that can augment the classic purchase funnel.

November 23, 2018
Posts

Understanding People through Personality

If you are a marketer, a strategist or a person in business, you likely have asked yourself "Who is my consumer?" at least once in your career.

October 29, 2018
Posts

Communications Lessons From Fortune Brainstorm TECH

The conversations that take place at Brainstorm TECH help to set the global business agenda for years to come.

October 28, 2018
Posts

Brand Lead

The top story in today’s U.S. media is the decision by NBA commissioner Adam Silver to ban Los Angeles Clippers’ owner Donald Sterling from the game of basketball for life, in the wake of his profoundly racist comments released late last week by website TMZ.

October 24, 2018
Posts

Trust in Healthcare

To regain footing from this year’s global drop in trust among the general population, the Health industry must address the demands of an increasingly global yet polarized world.

October 19, 2018