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Posts

Index Funds’ Populist Threat

Any observer of recent socio-political trends has noticed the rising impact of populism in the United States and abroad.

October 17, 2018
Posts

Quality Gaps Undermine Impressive Potential

Thought leadership's impact on B2B demand generation is more effective, and more influential further down the purchase funnel.

October 14, 2018
Posts

The Enigma of Indonesia

We have heard of the enigma that is Indonesia and the sense of unity and multiculturalism that renders this nation at once beguiling yet misinterpreted.

October 14, 2018
Posts

The New Brand Democracy

The world is upside down — people’s fears are overwhelming their hopes. The rise of populism is tied to a deep sense of inequality and worry about future job prospects, as globalization and automation loom.

October 2, 2018
Posts

The Clarion Call

At a time when mainstream media is under attack, we must remember how important it remains for PR and for safeguarding the facts.

July 27, 2018
Article

Why the EU Must Safeguard Patient Advocates: Health Policy’s Most Trusted Voice at Risk

As EU health policy evolves, patient advocates, among the public’s most trusted voices, face exclusion. Here’s why protecting them is a strategic imperative.

July 17, 2025
Article

The Me Era: Rethinking Brand Engagement & Relevance

By Jackie Cooper. Brand purpose isn’t dead—it’s personal.

June 16, 2025
Article

How Gen Z is building toward innovation at the speed of trust

In a seemingly broken world, what still feels possible to rebuild, reimagine, or make credible with the audiences you communicate with?

May 21, 2025
The Advisory

Q&A with EGA: An Interview with Ha Bui

November 9, 2023
Posts

The Midwest: Petri Dish for Trust in Business

We have just completed our special analysis on the role of business in society, with a focus on the four regions of the U.S. We find that the Midwest is the outlier among regions, the least trusting of the key institutions of business, government, media, and NGOs.

October 20, 2022