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Posts

Trust in Food & Beverage

There is no magic formula to building trust among food industry stakeholders, but there are actions organizations can take to establish and maintain trust.

October 22, 2018
Posts

Five Highlights from the Edelman-LinkedIn Study

We released a LinkedIn-powered study that sheds light on the business-development power of thought leadership.

October 22, 2018
Posts

India: High Trust, Higher Expectations

India remains a nation that is trusting of its institutions, according to the 2018 Edelman Trust Barometer.

October 19, 2018
Posts

Managing the Supply and Demand Challenge of Investor Relations

Some of the world's most respected IROs offer advice on managing the supply and demand challenges of investor relations.

October 17, 2018
Posts

Why Brand Relationships Matter

It’s not just about purchase. More and more, marketers are focusing on an increasingly important form of brand equity: the strength of the relationship a brand has with its consumers.

October 14, 2018
Posts

The Ideological Shopping Cart

We are entering an era when you can look into someone’s shopping cart and ascertain his or her ideological positions based on the brands you see there.

October 14, 2018
Posts

Health Care and the Earned Brand

According to Edelman’s recent Earned Brand study, only 25 percent of respondents say that they are seeing innovation from the health care industry today.

October 14, 2018
Posts

Brazil: In Spite of Everything, Trust in Business

It is trendy to say that in today’s world the only certainty is uncertainty, but reality exceeds and expands this truth.

October 14, 2018
Article

Op-Ed

We trust your platforms less than ever before. We blame you for spreading extremist content, fake news and social menace.

January 25, 2018
Posts

Making the Leap: Enabling Social Mobility in the UK to tell its Story

It may be surprising to few but the UK has a “deep social mobility problem” according to the Social Mobility Commission, which has identified four fundamental barriers that hold back the progress of low and middle-income families in England. 

January 24, 2017