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I have just returned from China, Japan and Korea, where I visited our offices and clients to mark the 25th anniversary of the Edelman Trust Barometer. I had not been to China or Korea for five years, and to Japan for two-and-a-half years. Here are my findings by market.

AI and robotics are coming together. What benefits and pitfalls does this present for society?

Some of 2024’s best channel management and social strategy has not been coming from brands, but a far more unlikely source: the Trump and Harris presidential campaigns.

There has been a significant push against Diversity, Equity, and Inclusion (DEI) initiatives in Corporate America in the past two years.

In an unprecedented year, consumers say holiday will still be a time of joy but 70 percent caution retailers to watch their tone and change how they portray the season in their advertising to reflect their realities.

COVID-19 is a profound and ongoing trauma that is costing lives and causing huge pain to thousands of people. The scale and nature of the challenge it presents is also having a profound effect on how we are getting things done in Ireland.

In a world where establishing trust is so important, and the traditional channels for building and communicating it are compromised, how can it be done?

The annual Eurovision Song Contest, in all its light-hearted frivolity, is serious business for businesses.

I am proud that our firm is involved with client CVS Health, who today stopped the sale of cigarettes and tobacco products in their 7,600 CVS/pharmacy stores even earlier than they promised – also announcing a corporate name change to CVS Health and the adoption of its fitting new tagline, “Health is Everything.”

As we begin 2018, we find the world in a new phase in the loss of trust: the unwillingness to believe information, even from those closest to us.