From Multinational to Poly-national: A Bottom-up Corporate Strategy for American Companies in a Tariff-Tangled World
President Donald Trump’s tariffs pose a serious challenge for U.S.-based multinationals. CEOs must now balance maintaining ties with Washington while enabling their teams to compete globally. These tariffs signal more than economic pressure—they mark a shift from globalization to national interest.
April 8, 2025LinkedIn's Amplification of Thought Leadership Ads
In the dynamic landscape of digital marketing, staying ahead means embracing innovation and adapting to changes.
April 23, 2024Q&A with EGA: An Interview with Mariam Eatedali
October 25, 2023Fukushima Decommissioning
This week, Japan began releasing treated water into the Pacific Ocean from over 1,000 tanks next to the Fukushima nuclear power plant which was inundated in the tragic 2011 Tōhoku earthquake and subsequent tsunami.
August 25, 2023Walk Around Philadelphia
I was in the City of Brotherly Love over the weekend at my stepdaughter’s volleyball tournament.
April 17, 2023Polarization and Trust
I have just read Ezra Klein’s Why We’re Polarized, an examination of the American political system and the causes of polarization.
October 4, 2022The Moral Corporation
New research from Edelman spotlights heightened expectations for corporations to respond to geopolitical issues. This is new territory – and it poses some important moral questions.
May 23, 2022How B2B Companies Can Break Through the Thought Leadership Glut in 2022
There is more business-to-business (B2B) thought leadership in the marketplace than ever before, aided in large part by the pandemic that has turned our lives — and our work — upside down and moved us even further into a digital-first economy.
January 3, 2022COVID-19: A Case in Point for Employee Response Communications
The COVID-19 outbreak has created challenges around the world, going beyond public health.
March 10, 2020