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Posts

On Our Way

We made the decision to invest in creative, planning and paid media specialists to help complement the skill sets of our classic public relations experts.

November 23, 2018
Posts

Journalist as Advocate

Those of us in communications must recognize the rise of advocacy, especially in the born-digital media such as Recode and the cable news networks.

November 23, 2018
Posts

Paid Media — A Change of Heart

I have been one of the hard-liners opposing any blurring of the lines between advertising and PR. I am now prepared to change my position. I still believe that we have a primary task of proposing stories to journalists and bloggers. But there is a vital emerging business to be done in content creation for brands.

November 14, 2018
Posts

A State of Distrust

New jobs. Rising wages. Record-low unemployment. These are the hallmarks of a healthy economy – and important proof points for U.S. President Trump’s victory lap in his inaugural State of the Union address.

November 8, 2018
Posts

Physician Perceptions of EHRs: A Communications Rx

Healthcare reform and the rise of disruptive digital platforms have created a tipping point and accelerated change.

November 8, 2018
Posts

Marketing During the Winter Olympics

5 things we learned about marketing during the Winter Olympics.

October 29, 2018
Posts

Brexit and Trust

The UK goes to the polls in a week to decide whether or not to remain in the European Union.

October 28, 2018
Posts

Demystifying Big Data

Edelman recently hosted the sixth edition of Shop Talk in Toronto focused on Big Data, with panelists representing business, tech and academia.

October 18, 2018
Posts

Effective IR & Communications in Private Equity

As asset managers face increasing demands from stakeholders, external-facing functions have become a driving force of meeting business goals.

October 17, 2018
Posts

Brexit and Trust

The UK goes to the polls in a week to decide whether or not to remain in the European Union.

June 17, 2018