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Successfully merging two companies remains incredibly challenging. Studies reveal between 60-90% of integrations fail to achieve their anticipated value.

How can marketers break through the noise to create a lasting impression (while increasing brand awareness) to a highly social SXSW audience?

The 2018 Edelman Trust Barometer: Financial Services reveals key insights that show a new polarization in trust in the sector.

One of the most critical components of a successful B2B content strategy is understanding your audience. Not just who they are, but how they think, what drives their decisions, and how they navigate the buying journey.

Picture this. The boardroom of the regional Asian headquarters of a major multinational in Singapore, Hong Kong, Shanghai or Tokyo. Two sets of executives are locked in fierce debate.

The picture today is troubling. The 2024 Edelman Trust Barometer shows that the public has little confidence in the current institutional response to AI or other key areas of innovation.

Many are looking for an alternative to Twitter and are considering Mastodon, an open-source social network that was founded in 2016.

Marketers must change their presumptions about Gen Z from bullish activists pushing cancel culture to a sensible generation valuing safety and substance. Trust building for brands in this generation depends on delivering on safety in every aspect of life, taking care of your employees and emphasizing “We over Me”.

Marketers must change their presumptions about Gen Z from bullish activists pushing cancel culture to a sensible generation valuing safety and substance.