The Humanity of Trusted Brands
We just released our Edelman Trust Barometer Special Report: Brand Trust in 2020, uncovering a new era for brands – one with trust at the helm and expectations of brands to do more, be more, say more and solve more than ever before.
June 26, 2020Why PR and IR Must Collaborate
Key takeaways from this year's National Investor Relations Institute Annual Conference.
July 9, 2019Data, Fans and Brands
To leverage and increase the power of fans, brands need to identify why consumers become fans and understand the psychological motivations that pull them towards fandom.
July 9, 2019Five Things to Look Forward to at Cannes Next Year
The accolades flowed for some examples of the best creativity in marketing and advertising at this year’s Cannes Lions Festival of Creativity.
November 24, 2018Undeniably Dairy - The Impact
We launched the Undeniably Dairy campaign to reintroduce America to dairy, connecting consumers with farmers dedicated to delivering a quality product.
November 23, 2018A Global Affairs Report
Richard Edelman attended a breakfast hosted by the Chicago Council on Global Affairs. In short, we are in a fine mess with unpredictable consequences.
November 23, 2018Facebook Messenger for Business: Six Ways Brands Can Use Chatbots
This week Facebook launched their Messenger Platform (beta) for Facebook Messenger at the F8 Conference on April 12 and 13.
November 21, 2018Why Post Cable Networks Will Rival Traditional Networks
In 2018, savvy brands and marketers will want to explore opportunities for partnership with Post Cable Networks.
November 6, 2018Three Ways Asset Managers Can Generate Brand Alpha
While an asset manager’s performance will always have an element of cyclicality, its brand should be constant.
October 26, 2018Women in IR: Narrowing the Gender Gap
The discrepancy between men and women in IR becomes even more staggering when examining salary figures.
October 26, 2018