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Regional Analysis

EU Biotech and Biomanufacturing Initiative

The EU Biotech and Biomanufacturing Initiative is a non-legislative proposal falling under the “an economy that works for people” workstream of the European Commission. This initiative aims to unleash the full potential of biotech and biomanufacturing in the EU, recognizing their pivotal role in bolstering EU competitiveness and fostering industrial modernization.

April 18, 2024
Article

Building Trust At Work

As employees gingerly return to offices, employers must prove they can be trusted.

January 4, 2022
Publication

Rebuilding Trust: What It Will Take (Top Level Page)

Digital compendium of eight essays penned by leaders and experts from academia, business, media, and civil society reflects on the changing dynamics of trust in 2021 and offers insights on how institutions and leaders can, and should, rebuild trust in 2022 and beyond.

December 22, 2021
Expertise Details New Edition

Impact

Change won’t wait. We are a global practice taking on the toughest issues and most ambitious briefs. From strategy, policy and reporting through to campaign development, execution, and issues management, we’re here to support your Impact journey.

May 3, 2024
Posts

My Summer Reading List

August 25, 2026
Article

It’s Not Cheating. It’s Co-Authorship.

The AI gender gap isn’t about capability. It’s about who gets to trust, and who gets trusted. 

July 2, 2025
Article

The Rise of the Hidden Buyer: Rethinking B2B Influence Beyond the Obvious

What if the biggest threat to your next customer win isn't the competition, but the people in the room you never even knew were there?

June 26, 2025
Posts

Tech Podcasters; The New Option for PR

Richard Edelman explores how tech leaders now prefer podcasts like Lex Fridman, TBPN, and All-In over traditional journalism. Here's why that matters.

June 2, 2025
Article

How Brands Can Stay Visible in an AI-Driven Search World

In the era of AI search, brands must adapt to stay visible and trusted. The emerging practice of Generative Engine Optimization (GEO) can help brands take control of how they are showing up in AI responses.

May 9, 2025