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Over the years, we have become more convinced about the importance of trust.

Navigating the rapidly evolving capital markets and communicating with the investment community and other key stakeholders.

Publicly-listed company communications are heading for disruption.

In the century of summers since our troops stood in the damp trenches of the Somme waiting to go over the top, we Brits have always trusted our instinct to help Europe through crisis rather than hide from it.

Last weekend, an Edelman team saw the fulfilment of years of endeavour in helping launch the Aurora Prize for Awakening Humanity, an annual $1m award to shine a light on unsung humanitarians.

What we discovered was quite stark. While the trust gaps for NGOs and media were high at 10 and 12 percentage points respectively, when it came to trust in government, the gap widened dramatically to 28 points (54% for the rich group compared to 26% for the poorer) and for business, even further to 32 points (67% vs 35%).

I had lunch last Friday with Daisy Veerasingham, President and CEO of The Associated Press. She is the first non-American to hold the role of this all-important news organization, operating in 100 countries and in all 50 states in the U.S.