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Boardrooms need not be stuffed only with wise old grey heads. Page Nyame-Satterthwaite was 19 when she joined the board of the National Childrens' Bureau, a charity that tries to influence policies aimed at young people.

A central tenant of Communications Marketing is that brands can no longer demand the attention of consumers and stakeholders, but instead must earn it.

I spoke this week with Jacob Weisberg, who runs Slate for Graham Holdings. He had sent me an article from Mashable about Slate’s new Panoply platform for podcasts, with partners such as The New York Times Magazine, The Huffington Post, Popular Science and New York Magazine.

The 2018 Edelman Earned Brand study explores how brands can earn, strengthen and protect consumer-brand relationships. READ MORE

#GetJadetoCannes started in London and went viral within 24 hours.* I never imagined that a month later I would actually be at the Cannes Lions International Festival of Creativity as a winner.

With a softening global economy and volatility in 2023, the key theme of Edelman-LinkedIn B2B Thought Leadership Impact Report  is about businesses that are “need to have” vs “nice to have” in the eyes of their customers — and how they can effectively communicate their value during uncertain times.

From a lingering pandemic to growing geopolitical tensions, never-ending technological disruption and an accelerating climate crisis—at no time in history have business leaders been forced to confront such complexity.

Smart companies will recognize that they have home markets, not just global ones. The success of their communities depends on storytelling that is fact-based and inspirational, allowing people of all economic levels and backgrounds to be seen and heard.