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Is a company seeking to correct the record with an alternative version of a story best served by going direct through its own social channels?

We are often reminded that there’s never been a better time to be alive than today. In Britain there are more people in work than ever before. Across Europe we’ve enjoyed an unprecedented period of peace since the end of the Second World War. We live in a completely interconnected world.

While California is regularly the place where public policy starts, its leadership on issues hasn’t often translated into pub-style political discussions.

With busy day jobs, it's easy for communications & marketing leaders to fall into the trap of only looking sideways & tracking their immediate competition.

The big question at Davos will be the extent to which the revolution of the energy transition will be impacted by changes to the global political outlook.

The World Economic Forum has communicated that, based on the current pace of change, the gender gap will not fully close until the year 2186.

The seventh season of HBO’s Game of Thrones (GOT) premiered this past Sunday – sparking Reddit threads, conspiracy theories, and heated debates.

First myth: the best PR campaigns are done without media of all sorts (omitting tech bloggers, tech journalists at mainstream media), in favor of discussions with influential people who will carry the day on Twitter or Facebook.

What should brands be aware of to ensure they are not being taken for a ride and that they achieve their business objectives on Instagram?