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One of the most famous purpose branding initiatives comes from Unilever’s OMO/Persil and the Dirt is Good campaign, now operating in 78 nations around the world to address the play deficit and help children rediscover outdoor play.

In this article, Chris Musgrave (IP & Media Lawyer at Freeths LLP) and Henry Cunnington (Associate Director, Crisis & Risk at Edelman) take a look at the areas where reputational risks are crystallising and where they are likely to arise as businesses seek to take advantage of the benefits GenAI brings.

So I went to an event with 40,000 people all wearing masks. That would have sounded really strange a few years ago – perhaps describing some bizarre masked-ball world record attempt, but today the strange bit isn’t the mask wearing but the fact I was at an event with 40,000 people.

The seismic shift in the U.S. electorate led to the massive victory for President-elect Trump, and Creators played an important role in influencing younger voters.

Founded in 2011 by Lauren Wesley Wilson, ColorComm has been a driving force for advancing women of color in communications, marketing, advertising, and media by providing resources, mentorship, and connections.

The world is in the middle of its most important political year in decades, with more than 60 elections involving half of the citizens on the earth.