How Brands Can Earn Trust
Over the past few years, Edelman’s consumer research has uncovered the rise of belief-driven buying and highlighted the phenomenon of brands taking a stand.
June 12, 2019Trust in business is back up, but with power comes responsibility
In business, we are all well-versed with the phrase “the customer always comes first”. The 2019 Edelman Trust Barometer tells a different story.
January 30, 2019Why Youth Fitness Matters
We need to broaden our scope on health to well care instead of sick care.
November 28, 2018Translating the Art of the Deal: The Mexico Edition
President Trump’s proposed tax on goods imported from Mexico is a lesson in how this Administration intends to conduct business with its trading partners.
November 25, 2018Your Past Condemns You. Or Absolves You
No crisis management can thrive without an effective engagement program. No matter how well prepared a company is to deal with a crisis.
November 24, 2018Reasons for Optimism
It has been a bleak summer for the PR industry. There are several reasons for optimism for those of us in PR who are willing to play the long game.
November 23, 2018A Creative Life Untethered
Richard Edelman traveled to Lake Iseo near Milan, Italy, to be part of famed environmental artist Christo’s most recent triumph, the Floating Piers.
November 23, 2018The UN Opens Up
Richard Edelman attended the UN Debate on Tuesday night and shared a few observations from the evening.
November 23, 2018Aspen Ideas Festival
The rise of populism, the dispersion of authority and the increasing self-reference of those reliant on social media at the Aspen Ideas Festival.
November 23, 2018Social Media Evolution of Chat Bots and Conversational Apps
I'd like to start with a quote from Ted Livingston, founder and CEO of Kik: “Chat apps will come to be thought of as the new browsers; bots will be the new websites.
November 21, 2018