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Posts

Fake News; The Neutron Bomb Explodes

Mainstream media is categorized as elitist and politicized, unable to carry out its vital role of truth-telling as the fourth estate in global governance.

November 6, 2018
Posts

Leadership at Gettysburg

Richard Edelman recently went to Gettysburg, the iconic American battlefield, with his youngest daughter, Amanda.

November 6, 2018
Posts

Trust’s a Bust… Though Not So Much in Asia Pacific, Middle East & Africa

Trust is in crisis globally, with 19 of the 28 countries we poll annually now distrusting states. Trust in the four institutions of business, government, media and NGOs have all declined this year with media witnessing the biggest falls.

October 19, 2018
Posts

Is the Value Exchange Between Brands and Consumers a Myth?

Do brands ask for your personal information, so they can provide you something tangible in return, or for their own financial gain?

October 14, 2018
Posts

Earned Brand: Views from Chicago

We hosted a panel discussion in Chicago to digest and absorb how consumer behaviors can affect different companies in different ways.

October 14, 2018
Posts

The Future of Capitalism

Highlights from Richard Edelman's discussion at the CEO Investor Forum organized by the Committee Encouraging Corporate Philanthropy.

September 21, 2018
Article

Five Ways to use Search Data in Your Work Today

For any business looking to influence its presence in search engines there are two options available, paid and organic search.

October 10, 2016
Posts

Winning over the head and the heart

Whilst basking in the glow of the ratification of the Paris Agreement by China and the US last week, the Edelman Cleantech team attended a thought provoking event on ‘science-based targets’, held by one of our clients, the Carbon Trust.

September 16, 2016
Article

Trust Barometer 2016: Tech on the rebound but could this be the Death of Disruption?

So it looks like the dip in tech trust reported in last year’s Edelman Trust Barometer has quickly rebounded. Through this uplift in trust, the tech sector has retained its number-one spot in the Trust Barometer 2016.

January 22, 2016