American Brands Abroad in the Age of Trump
Recently, President Trump officially recognized Jerusalem as the capital of Israel, promising to move the U.S. embassy to the city.
November 24, 2018Mexico Through American Eyes
The results of a flash poll we conducted on Mexico’s trust challenges provide important context on the bilateral relationship.
November 24, 2018Is Measurement Keeping Up?
Marketing used to be simple: Attention, Interest, Desire, Memory, Action.
October 23, 2018The Brett Kavanaugh Effect
How Trump's SCOTUS nominee could impact business and financial services.
October 18, 2018Providing Brand Value in China, India, Australia and Japan
Crucial differences in how countries in the Asia-Pacific region perceive and value brand actions.
October 14, 2018“Decent” Leadership: An Old-Fashioned Concept that is Right for Our Times
According to Google, the word “decency” was six times more likely to show up in English language books in 1800 than it is today. Far from being an outdated concept, however, Peter Tufano, Dean of Saïd Business School, argues that the concept of decency remains relevant – even necessary – in today’s world of brashness and social media self-indulgence.
July 27, 2017Mobile World Congress 2017: Can Mobile Save the World?
March 6, 2017Internet Deployment Paradox: Why Digital Deployment is Not an End in Itself
As Internet penetration levels continue to rise, there is a danger of complacency if we assume that digital connectivity is an equivalent for genuine inclusion.
March 3, 2016Political Ad Spending Has Hit its Peak: What Does this Mean for Non-Political Advertisers?
With just about 30 days until Election Day, political ad spending is at its peak and former President Trump and Vice President Harris are shoring up their bases and increasing outreach to undecided voters.
October 8, 2024A Time for Humble Governments
We are more likely to trust a government that is honest about what it can, and can’t, do.
January 4, 2022