Gen Z’s deep-rooted value for brand purpose means new KPIs for marketers
More so than any previous generation, Gen Z places great importance on brand purpose. While the construct of the belief-driven buyer is not necessarily new, Gen Z has taken it to staggeringly new levels with 92% stating that they need to share values with a brand to buy from it.
September 24, 2024What We Learned from Super Tuesday (And the suspension of Nikki Haley’s campaign for president)
March 6, 2024The Evolution of LinkedIn's Audience Expansion Tools
LinkedIn, the powerhouse of professional networking, is set to undergo a transformation in its suite of audience expansion tools by deprecating the widely used Lookalike audience functionality starting on Feb. 29, 2024.
February 28, 2024This Earth Week, a blueprint for climate leadership
There’s been great progress by countries to decarbonize, committing to reduce emission to meet the requirements of the Paris Agreement. Governments at all levels understand their roles and responsibilities. While their efforts are commendable, they’re not enough.
July 28, 2022Top 5 Key Learnings from Cannes: Back in person, but far from normal
To say it was exciting to be in person with colleagues and clients from around the world to celebrate good work is an understatement. The energy was high, the work was impactful and the key learnings many.
July 1, 2022Top 5 Key Learnings from Cannes: Back in person, but far from normal
To say it was exciting to be in person with colleagues and clients from around the world to celebrate good work is an understatement. The energy was high, the work was impactful and the key learnings many.
July 1, 2022Trust and Food: What Divides and Unites Us
Food is serious business, especially when you don’t have enough.
April 27, 2022Five Ways to Ensure IPO Preparedness Amidst an Uncertain Market
April 13, 2022Viewpoint: ESG was always about risk – but soon it will be about impact
Telling the truth is important. Anyone in the global investment community who has taken a cynical approach to the ESG movement is starting to be found out. And that is having serious consequences, reputationally and in terms of financial value.
September 13, 2021