Uncertain Times Prompt a Rethink of B2B Marketing
We’re living in strange and uncertain times as the Covid-19 outbreak continues. Like many people, I find conversations range from serious concern about the wellbeing of family and friends, through to strangely mundane but practical questions about food shopping or how to manage as work and home life collides.
March 27, 2020Trust deficit across Irish society: Can business respond?
Trust levels in Ireland sit close to the bottom of 26 countries surveyed, just ahead of Russia, Japan, South Africa and Spain. The majority of respondents distrust government, NGOs, the media and business; do not see their economic prospects improving over the coming years; and believe that in its current form, capitalism does more harm than good.
February 17, 2020CES snapshot: The top 5 tech trends to watch in 2020
Every January, the world’s leading tech brands and media gather in Las Vegas for CES – a celebration of cutting edge innovation. Around 175,000 people attended the show this year, including over 6,000 journalists and over 68,000 brands.
January 21, 2020Europe on the Edge
Richard Edelman shares his takeaways from a recent trip to Europe.
November 8, 2019Why 2020 will be the year of women in gaming - and why brands and marketers should be paying attention
Many people still consider gaming a male pursuit – but that is an error that could make many marketers miss an opportunity.
April 4, 2019Reputation Management in the Era of @realDonaldTrump
Whether you make cars or sell coats, if you are a company doing business in America you are officially on notice.
November 30, 2018Road Trip With Financial Services East
Unique is Edelman's ability to join the important work they do in the Financial Services sector under one global sector strategy.
November 30, 2018The Next Wave of Cyber Security Challenges
2017 promises to present entirely new cyber security challenges that will continue to push organizations to enhance their preparedness measures.
November 25, 2018To Engage or Not Engage? And How to do it Effectively
Recent actions like Trump’s executive order on immigration have left many companies thinking more about when, if and how to address these issues internally.
November 25, 2018100 Days in the (Brand) Wilderness
The first 100 days of President Trump’s administration has been a journey into uncharted territory. But how have other brands faired in this historic 100-day window?
November 24, 2018