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Brand Guardian

September 13, 2021
Article

Trust Barometer Special Report: Brand Trust and the Coronavirus Pandemic

Edelman has just conducted a 12-market study on the critical role brands are expected to play during the coronavirus pandemic, completed on March 26. We interviewed 12,000 people in Brazil, Canada, China, France, Germany, India, Italy, Japan, South Africa, South Korea, the UK and U.S.

April 2, 2020
Posts

Beyond Conferences: How B2B Marketers Should Approach a Covid-19 World

With the sudden cancellation of industry events and in-person meetings due to Covid-19, many B2B companies are now scrambling to figure out how they can stay close to customers and prospects.

March 30, 2020
Posts

PR Week Hall of Fame

Richard Edelman was inducted into PRWeek's 2019 Hall of Fame.

September 19, 2019
News Detail

2016 Edelman Trust Barometer Finds Global Trust Inequality is Growing

The 2016 Edelman Trust Barometer reveals the largest ever trust gap (12 points) between the informed public and mass population, driven by income inequality and divergent expectations of the future.

October 13, 2018
News Detail

Edelman Appoints Mike Geller U.S. Lead for Asset Management and Deb Wasser, U.S. Lead for Investor Relations

Edelman today announced the appointments of Mike Geller as U.S. lead for Asset Management and Deb Wasser, IRC, as U.S. lead for Investor Relations. Both Geller and Wasser most recently served as EVPs within the firm’s financial communications & capital markets practice in New York.

October 13, 2018
News Detail

Ninety Percent of Consumers Want More from Brands

Edelman’s New Consumer Study, brandshare™, Proves a Strong Link Between Inclusive Brand Marketing and Business Value

October 10, 2018
News Detail

SXSW Community Counters Global Trust Trends

An Edelman Trust Barometer flash poll of SXSW attendees shows a high level of trust in the media and lower levels of trust in future technologies, which bucks the global trends reported earlier this year in the annual report.

October 10, 2018
Posts

Engaging Partnerships, Empowering Impact: Explore Our Latest Citizenship Report

This year’s report underscores how partnerships—within our agency, with our clients, and across our communities—drive us toward our ambitious sustainability and societal goals.

October 29, 2024