With more people reporting gaps between how well they are taking care of their health and how well they would like to be, cost remains the biggest barrier to reaching those goals, with inflation being the top societal factor negatively impacting people’s health.
Institutional leaders — from healthcare providers to CEOs — should see this tension as an opportunity to address health inequalities, leverage the dispersion of authority, invest in employee health and optimize business around health.
Across most surveyed markets, inflation and the past few years of pandemic restrictions are the top societal factors that people say have negatively impacted their health.
Top issues negatively impacting health
Rated #1 Rated #2
Lack of trust
Navigating an evolving healthcare crisis
Address health inequalities
Cost is the number one barrier keeping people from being as healthy as they want to be. Consider programs and partnerships that will help people deal with up-front costs and increase healthcare accessibility.
Leverage the dispersion of authority
Friends and family have grown as trusted on health matters as domain experts. Rather than fighting this trend, incorporate it into your approach.
Invest in employee health
Employees benefit greatly when their employers invest in their wellbeing. Make this part of your talent strategy, especially for early career and front-line team members.
Optimize business around health
Health has a bottom-line impact on consumer decisions for businesses across all sectors. Make health central to your products and business operations.
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Watch our launch event
On Tuesday, April 18, 2023 we launched the 2023 Edelman Trust Barometer Special Report: Trust and Health. Our panelists included Angela Wasunna, Vice President, Global Policy & Public Affairs, Emerging Markets, Pfizer; Laura Helmuth, Editor in Chief of Scientific American; Mark Henderson, Director of Corporate Affairs, Wellcome; Sreejit Mohan, Global Head of Corporate Brand Strategy and External Engagement, Novartis. Moderated by Kirsty Graham, Global President, Practice and Sectors, and Global Chair, Health, Edelman with a data presentation by Richard Edelman, CEO of Edelman.
Fieldwork conducted: Mar 2 – Mar 13, 2023.
Respondents / Country
What does this mean for your business?
Please reach out to learn more about the Edelman Trust Barometer.