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    25 Years of Trust
    Featured WPP Makes PR the Supporting Cast WPP’s decision to place Burson within WPP Creative underscores a wider shift to positioning PR in support of advertising-led models. Richard Edelman explains why this opens space in reputation management and Earned First communications—and how Edelman is investing in earned media and trust to lead the next era of communications. KEEP READING Inside Edelman: Meet our U.S. Culture Champions – Tara Hagan In this edition of Inside Edelman, we highlight our Edelman Culture Champions, celebrated by their colleagues for their exceptional commitment and positive impact in creating a supportive workplace. KEEP READING Ubuntu in Action: Reflections from the International Women’s Forum in Cape Town Explore All Insights

    Special Report Trust in Work

     

    The world is attempting to navigate a period of rapid and often turbulent change at a time when the public’s trust in leaders and societal institutions is unusually low. Breakneck advances in technology, geopolitical upheaval and crises such as climate change and rising economic inequality are posing unprecedented challenges to decision-makers across government, business, media and NGOs – making the need to rebuild trust as urgent as it is difficult.

    What can be done to rebuild trust is the theme of this collection of essays, edited by Matthew Bishop, former business editor of The Economist, with advisor Rik Kirkland, former editor of Fortune and Edelman Trust Institute Advisory Board member. This third annual publication by the Edelman Trust Institute offers insights from trust-building experts on how to overcome the trust deficit and help humanity to emerge from this time of change, better able to face the future with confidence.    
     

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