The Edelman Trust Institute’s newsletter, The Trust Report, provides information, context, and applications for trust in business and society.
New studies find that employee feedback is vital to building trust
September 20, 2023
Independent studies find that employees want their employers to build and support infrastructure to address their concerns, and that that infrastructure is key to assuring workers that their voices are heard.
To earn trust, journalists must first understand what gets in the way of trust. They need to root themselves in humility and be curious about who feels seen by journalism and who feels neglected or misrepresented.
New Data on the Impact of Sustainability Communications & Gen Z on Brands
July 19, 2023
New research from NYU and Edelman shows that brands should leverage relevant sustainability messaging to make sustainability-marketed products more universal. Plus, the Edelman Trust Barometer Special Report: Collapse of the Purchase Funnel found that Gen Z influences how other generations shop.
Because of its future-oriented nature and the powerful combination of both emotional and rational considerations, trust allows businesses to withstand risk, exhibit resilience during crises, and unlock their full potential across all stakeholder audiences.
Welcome to the first edition of The Trust Report. Jane Wales of the Aspen Institute reflects on how volunteering time or treasure engenders a sense of connectedness, which can lead to more trust within society.