Trusted experts. Trusted expertise.

From the team behind the Edelman Trust Barometer.

 

For 20+ years, as the world’s leading authority on trust research, we have proven the immense value inherent in trust for society and business.
Now, for the first time ever, brands and companies can activate trust with actionable, trust-backed insights.

The Edelman Trust Management Platform

Data-driven trust intelligence–all in one place–to build, propel and maximize trust. Leveraging Edelman's extensive trust data with a proprietary algorithm specifically trained to predict trust, the Platform provides an always-on measurement of trust.
 

ETM platform
Monitor and assess trust capital
ETM platform
Build and optimize trust-building strategies and channels
ETM platform
Measure and predict trust's impact on your business

 

Real data, real insights, real results

The platform examines thousands of data points from earned media, social content, marketing research and numerous other sources to uncover tangible insights that drive real results.

Discover the platform

 

Red

Trust Stream

 

An always-on assessment of trust through an automated, dynamic Edelman Net Trust Score–the world’s most powerful trust metric.

Green

Trust Audience

 

Profile and target audiences based on levels of trust.

 

Purple

Trust Content

 

Make trust-informed decisions on content creation, development and delivery.
 

COMING SOON

Blue

Trust Valuator

 

Predict and measure the impact of trust actions.

 

COMING SOON

 

TRUST STREAM

ALWAYS-ON MONITORING OF TRSUT

An always-on assessment of trust through an automated, dynamic Edelman Net Trust Score–the world’s most powerful trust metric.

  • Compare how your trust measures up to competitors
  • Understand how trust evolves
  • Analyze trust contributors

 

TRUST AUDIENCE

ANALYZE AND ACTIVATE AUDIENCES

Profile and target audiences based on levels of trust.

  • Identify the audiences who trust you-and those who will.
  • Uncover deep audience insights-across high, medium and low-level trust audiences.
  • Target trust audience segments.

Are you ready to activate trust?

Tell us more about your business needs and let’s discuss how Edelman can help you

ETM Platform