For 20+ years, as the world’s leading authority on trust research, we have proven the immense value inherent in trust for society and business.
Now, for the first time ever, brands and companies can activate trust with actionable, trust-backed insights.
Data-driven trust intelligence–all in one place–to build, propel and maximize trust. Leveraging Edelman's extensive trust data with a proprietary algorithm specifically trained to predict trust, the Platform provides an always-on measurement of trust.
The platform examines thousands of data points from earned media, social content, marketing research and numerous other sources to uncover tangible insights that drive real results.
An always-on assessment of trust through an automated, dynamic Edelman Net Trust Score–the world’s most powerful trust metric.
Profile and target audiences based on levels of trust.
Make trust-informed decisions on content creation, development and delivery.
Predict and measure the impact of trust actions.
ALWAYS-ON MONITORING OF TRSUT
An always-on assessment of trust through an automated, dynamic Edelman Net Trust Score–the world’s most powerful trust metric.
ANALYZE AND ACTIVATE AUDIENCES
Profile and target audiences based on levels of trust.