Trusted experts. Trusted expertise.

From the team behind the Edelman Trust Barometer.

For 20+ years, as the world’s leading authority on trust research, we have proven the immense value inherent in trust for society and business.
Now, for the first time ever, brands and companies can activate trust with actionable, trust-backed insights.

The Edelman Trust Management Platform

Data-driven trust intelligence–all in one place–to build, propel and maximize trust. Leveraging Edelman's extensive trust data with a proprietary algorithm specifically trained to predict trust, the Platform provides an always-on measurement of trust.
 

Monitor and assess trust capital

Build and optimize trust-building strategies and channels

Measure and predict trust's impact on your business

Real data, real insights, real results

The platform examines thousands of data points from earned media, social content, marketing research and numerous other sources to uncover tangible insights that drive real results.

Discover the platform

Trust Stream

 

An always-on assessment of trust through an automated, dynamic Edelman Net Trust Score–the world’s most powerful trust metric.

EXPLORE STREAM

Trust Audience

 

Profile and target audiences based on levels of trust.

 

EXPLORE AUDIENCE

Trust Content

 

Make trust-informed decisions on content creation, development and delivery.
 

COMING SOON

Trust Valuator

 

Predict and measure the impact of trust actions.

 

COMING SOON