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Featured
Trust and Health: A Parallel Ecosystem for Gen Z
COVID reshaped Gen Z’s health habits. Peer advice, social media, and politics now rival doctors. Discover key insights from the Edelman Trust Barometer.
The New Health Credential: Where Trust, Lived Experience and Communication Intersect
Health trust is being redefined. Discover why lived experience, empathy, and clear communication now rival credentials in shaping today’s health decisions.
Changing the Rules of Health Influence: How Younger Generations are Reshaping the Health Ecosystem
Young people are reshaping health influence. Discover why trust is shifting from institutions to peers and what it means for the future of healthcare.
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