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    25 Years of Trust
    Featured How AI Is Reshaping Post-Production: Insights from CES How AI is reshaping post-production: insights from CES on AI-powered workflows, creative automation, storytelling at scale, governance, and the evolving role of producers and editors. KEEP READING And Now There Are Five Mainstream Media’s Witching Hour Explore All Insights

    Our Podcasts

    Trust is the ultimate currency in the relationship that all institutions — businesses and brands, governments, NGOs, media — build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers (A podcast from Edelman and Advertising Week), where listeners connect with global experts to learn what it takes to build trust in today’s society. 

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    All Podcasts

    The Trustmakers

    RE-AIR: The New York Times' A.G. Sulzberger on the New Playbook for Modern Journalism

    A.G. Sulzberger, Publisher of The New York Times, joins Richard Edelman at Cannes Lions for a conversation on the role of journalism in rebuilding trust. They discuss the global rise of misinformation, the decline of local news, and why independent reporting remains essential to democracy. A.G. reflects on how The Times is adapting to new formats while staying rooted in truth, empathy, and accountability, and shares what he feels is the most underexamined construct in modern media.

    The Trustmakers

    Devex’s Raj Kumar On the Trust Test Facing Global Development

    Raj Kumar, President and Editor-in-Chief of Devex, joins Justin Blake, Executive Director of the Edelman Trust Institute, for a recap of their time at the World Economic Forum Annual Meeting in Davos. Raj and Justin discuss the state of trust in NGOs, shifts in development finance, the impact of misinformation, and how AI could reshape the capacity to deliver in underserved communities.

    The Trustmakers

    'Career Ladder's' Max Klymenko On Trust, Careers and Creators

    Max Klymenko, Creator of “Career Ladder,” joins Edelman Trust Institute Executive Director Justin Blake at the World Economic Forum in Davos to discuss how trust is formed in the creator economy. Max offers his perspective on findings from the 2026 Edelman Trust Barometer, shares stories behind his YouTube success, and talks about the responsibility creators face in addressing misinformation and bridging divides in an insular world.

    The Trustmakers

    PepsiCo's Stephen Kehoe On Building Trust Amid Global Turbulence

    Stephen Kehoe, EVP and Chief Corporate Affairs Officer, PepsiCo, joins Justin Blake, Executive Director of the Edelman Trust Institute, at the World Economic Forum in Davos for a conversation on trust, leadership, and global responsibility. Drawing on findings from the 2026 Edelman Trust Barometer, they discuss why trust is increasingly earned locally, how multinational companies balance global scale with local credibility, and what it means for business to broker trust amid economic pressure, misinformation, and geopolitical uncertainty.

    The Trustmakers

    The Longest Table's Maryam Banikarim On Breaking Bread to Rebuild Trust

    Emmy Award–winning storyteller, corporate CMO and The Longest Table movement co-founder Maryam Banikarim joins Edelman’s Jackie Cooper to discuss why trust is increasingly built at the hyperlocal level. They explore how real-world connection, participation, and shared purpose are helping communities rebuild trust, what leaders can learn from grassroots movements, and why grace, vulnerability, and human connection matter more than control in today’s divided world.

    WHERE TO LISTEN

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    NEW EPISODES RELEASE EVERY OTHER WEDNESDAY

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