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FeaturedThanksgiving Means Butterball; The Evolution of Brand PRInside Edelman: New Places, New Perspectives – Victoria MevenVictoria Meven’s journey with Edelman has been anything but ordinary. Starting out as a trainee in Munich back in 2017, she quickly discovered a love for working across markets and connecting with colleagues around the world. Fast forward to today, and Victoria is based in the UAE, embracing life and work in a completely new cultural setting.KEEP READING
Trust Is The Missing Ingredient in The AI BoomTrust is the missing ingredient in the AI boom. New Edelman research reveals key trust divides and what employers must do to build confidence in AI’s future.KEEP READING
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Looking for work that matters? Explore careers at Edelman UK and join a global team committed to shaping conversations, building trust, and driving change.
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FeaturedWhy Trust and Authenticity Define the Next Era of B2B Marketing There was real energy and dynamism at The Drum’s 2025 B2B WorldFest this month, as marketers convened to shape the future of the industry.KEEP READING
Who Owns Omnichannel in Pharma: A Standalone Function or Part of Digital?Omnichannel is more than just a set of digital tactics. It’s a strategic, insight-driven approach designed to deliver seamless, personalized customer experiences by integrating messaging across multiple touchpoints.KEEP READING
Omnichannel Strategy & Measurement: Why Behavior Change is the Ultimate KPIPharma marketers love data. We track email open rates, website clicks, rep visits, and webinar attendance. But the real question is: do any of these metrics tell us if we’re actually changing behavior?KEEP READING
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Start your journey with Edelman
Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.
FeaturedThanksgiving Means Butterball; The Evolution of Brand PRInside Edelman: New Places, New Perspectives – Victoria MevenVictoria Meven’s journey with Edelman has been anything but ordinary. Starting out as a trainee in Munich back in 2017, she quickly discovered a love for working across markets and connecting with colleagues around the world. Fast forward to today, and Victoria is based in the UAE, embracing life and work in a completely new cultural setting.KEEP READING
Trust Is The Missing Ingredient in The AI BoomTrust is the missing ingredient in the AI boom. New Edelman research reveals key trust divides and what employers must do to build confidence in AI’s future.KEEP READING
Explore All Insights