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25 Years of Trust
Featured Trust Is The Missing Ingredient in The AI Boom Trust is the missing ingredient in the AI boom. New Edelman research reveals key trust divides and what employers must do to build confidence in AI’s future. KEEP READING When Familiarity Breeds Trust: How Experience Turns AI Skeptics into Believers Hands-on experience is the fastest path to AI trust. New Edelman research shows how familiarity turns skeptics into believers and why business plays a pivotal role. KEEP READING Inside Edelman: New Places, New Perspectives – Michael Hayward From São Paulo to Toronto and back again — Michael’s journey is one of growth, discovery, and connection. Now back home in Brazil, he reflects on what he learned from his time in Canada — from embracing new challenges and cultures to discovering just how connected our global teams really are. KEEP READING Explore All Insights
Global (EN)
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    Africa
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    Africa

    Start your journey with Edelman Africa

    Looking for work that matters? Explore careers at Edelman Africa and join a global team committed to shaping conversations, building trust, and driving change.

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    Contact

    Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman Africa can partner with your business.

     Contact Us

    Start your journey with Edelman

    Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.

     BROWSE CAREERS gn-img/
    Contact

    Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.

     Contact Us
    /sites/g/files/aatuss191/files/styles/trust_tile_image_for_main_nav/public/2025-05/GN-25yr.jpg?itok=TFl6jSPV

    25 Years of Trust
    Featured Trust Is The Missing Ingredient in The AI Boom Trust is the missing ingredient in the AI boom. New Edelman research reveals key trust divides and what employers must do to build confidence in AI’s future. KEEP READING When Familiarity Breeds Trust: How Experience Turns AI Skeptics into Believers Hands-on experience is the fastest path to AI trust. New Edelman research shows how familiarity turns skeptics into believers and why business plays a pivotal role. KEEP READING Inside Edelman: New Places, New Perspectives – Michael Hayward From São Paulo to Toronto and back again — Michael’s journey is one of growth, discovery, and connection. Now back home in Brazil, he reflects on what he learned from his time in Canada — from embracing new challenges and cultures to discovering just how connected our global teams really are. KEEP READING Explore All Insights

    Insights

    2025 Edelman Trust Barometer

    2024 Edelman Trust Barometer: Supplemental Report - Energy Sector

    Culture & Trends

    Public Relations in Africa Demands a Local Voice with Regional Resonance

    Edelman Trust Barometer

    Trust 2025: Preventing the Rising Tide of Job Insecurity

    Inside Edelman

    KFC Proposal – Two Years On

    Critical Conversations

    The Impact of Mental Health within the PR Landscape

    Critical Conversations

    Women’s Month: A clarion call for brands to uplift and empower women’s voices for long-term impact 

    Edelman Trust Barometer

    Bridging Trust: The Role of Business and NGOs in Advancing Africa’s Sustainable Development

    AI

    The future of AI and its effect on the Public Relations Industry

    Employee Experience

    Driving Belief, Driving Success: Employees more important than ever before

    Critical Conversations

    Critical Conversation - Trust in Technology