Looking for work that matters? Explore careers at Edelman Africa and join a global team committed to shaping conversations, building trust, and driving change.
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman Africa can partner with your business.
Trust Is Turning Inward in Africa and Fracturing Along Income Lines: How Business Leaders Can Act as BrokersThere is a long-standing idea across many African societies that a person does not exist in isolation, that identity is not self-contained but shaped, continuously, through others.KEEP READING
Public Relations in Africa Demands a Local Voice with Regional ResonanceA global skincare brand once released an advert across Nigeria, Ghana, Senegal, and Cameroon featuring a household-name celebrity applying a body lotion that visibly lightened her skin.KEEP READING
Trust 2025: Preventing the Rising Tide of Job Insecurity Opinion-editorial by Karena Crerar, Chief Executive Officer at Edelman AfricaKEEP READING
Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.
Thirty Years as CEOMarking 30 years as CEO of Edelman, Richard Edelman looks back on the bold decisions, industry shifts and commitment to independence that shaped the firm’s growth. He also shares his vision for the future, with trust, innovation and AI at the center of Edelman’s next chapter.KEEP READING
Corporate Affairs has a seat at the table. Now it has to deliver. Corporate Affairs and communications leaders have spent years turning expertise in reputation and storytelling into a larger role in business decisions. Many have gotten there. What was once a function brought in to communicate decisions after they were made is now helping shape them, with a stronger voice in business strategy.KEEP READING
Two Things Every AI Agent Needs Before It Goes Live Enterprises are moving quickly to put AI agents to work. But building agents that can perform specific tasks is only part of the challenge. The harder question is whether the organization is prepared for those agents to act together on longer, multi-step workflows.KEEP READING