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Trust Is Turning Inward in Africa and Fracturing Along Income Lines: How Business Leaders Can Act as BrokersThere is a long-standing idea across many African societies that a person does not exist in isolation, that identity is not self-contained but shaped, continuously, through others.KEEP READING
Public Relations in Africa Demands a Local Voice with Regional ResonanceA global skincare brand once released an advert across Nigeria, Ghana, Senegal, and Cameroon featuring a household-name celebrity applying a body lotion that visibly lightened her skin.KEEP READING
Trust 2025: Preventing the Rising Tide of Job Insecurity Opinion-editorial by Karena Crerar, Chief Executive Officer at Edelman AfricaKEEP READING
Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.
Twenty-Five Years After 9/11Richard Edelman reflects on the 25th anniversary of 9/11, sharing personal memories, Edelman’s response and the enduring lessons of leadership, resilience and remembrance.KEEP READING
AI Agents Are Coming to Work. Here’s What That Actually Means — And Why It MattersThe next shift in AI isn't from humans to machines. It's from AI completing individual tasks to AI taking on parts of a workflow. And that changes how leaders s…KEEP READING
My Summer Reading ListI have read extensively this summer. I break my books into four categories: German history; America 250; Russian novels; Middle East. Here we go:German History&…KEEP READING