Looking for work that matters? Explore careers at Edelman Africa and join a global team committed to shaping conversations, building trust, and driving change.
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FeaturedTrust Is Turning Inward in Africa and Fracturing Along Income Lines: How Business Leaders Can Act as BrokersThere is a long-standing idea across many African societies that a person does not exist in isolation, that identity is not self-contained but shaped, continuously, through others.KEEP READING
Public Relations in Africa Demands a Local Voice with Regional ResonanceA global skincare brand once released an advert across Nigeria, Ghana, Senegal, and Cameroon featuring a household-name celebrity applying a body lotion that visibly lightened her skin. KEEP READING
Trust 2025: Preventing the Rising Tide of Job Insecurity Opinion-editorial by Karena Crerar, Chief Executive Officer at Edelman Africa KEEP READING
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Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.
FeaturedUnilever’s U.S. ApproachRichard Edelman argues that Unilever’s $300 million investment in a new U.S. innovation center underscores America’s continued role as a global growth and innovation hub, offering a model for multinational companies seeking to thrive amid geopolitical uncertainty and rapid technological change.KEEP READING
Today’s World Requires Decision-Grade Intelligence Inside Edelman: Meet our U.S. Culture Champions – Ty MezaIn this edition of Inside Edelman, we highlight our Edelman Culture Champions, celebrated by their colleagues for their exceptional commitment and positive impact in creating a supportive workplace.KEEP READING
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