While President-elect Joe Biden has crossed the threshold of 270 electoral votes to win the election, the states’ official tabulation process will go for several more weeks and present some hurdles on the road to Inauguration Day on January 20th.

The question remains, how (and should) brands that operate in the U.S. make decisions on returning to their normal programming in this unprecedented time? Unfortunately, there will be no universal “green light” for brands to flip the switch and resume normal activity. Taking in the cultural context and expectations of brands from consumers and employees, click through to see a roadmap on how to prepare for both internal and external brand communications during a prolonged election, as well as how to evaluate when brands should “return to normal.”

As the U.S. hurtles toward an election defined by hyper-partisanship and a number of factors underlining exactly how different this is from any elections past, experts agree and research affirms: It's time for corporations to step up.

The global pandemic is a defining moment for the U.S. healthcare sector, prompting a reckoning for the country’s healthcare infrastructure and leading to sweeping changes in who can receive medical coverage and how they access it.

Edelman's latest Trust Barometer Special Report explores the relationship between companies, employees and the public as we hurtle toward an election that's likely to be prolonged and/or contested.

Next week’s election will unveil one of two very distinct futures for our country. And while the U.S. elections will have enormous ramifications on the direction we take to address the climate crisis nationally, the outcome will not slow climate action globally.

The role of technology companies has arguably never been as important as it is in the run-up to the 2020 U.S. election. During this time of hyper-partisanship and misinformation, the role technology companies play in the creation, dissemination and distribution of information is unlike any other. And with race, inclusion and diversity at the top of the priority list this election cycle—and in the world at large—how AI and algorithms affect our view of reality is key.

A time of extreme polarization, hyper-partisanship, a President who doubts the election process and a pandemic that’s putting a strain on all of it means an election cycle unlike any other. All that is against a backdrop of interest in this election higher than in the past—making the next few weeks and months especially interesting for companies figuring out what to say, what to do, and who they should be.

Though there is nothing new about systemic racism in the U.S, the brutal killings of George Floyd, Breonna Taylor, Ahmaud Arbery and others in recent months have sparked a national reckoning on racial injustice that has extraordinary implications for the 2020 elections. Our Edelman experts unpack the implications either administration might hold for racial justice policies—and how corporations should prepare.

Taxes are the topic du jour, particularly after the New York Times’ bombshell report on President Trump’s taxes. But while headlines may cause ripples, the reality of financial regulation is far murkier. Edelman’s Ashley Lewis hosted a discussion this week on what the election will mean for the future of financial regulation.

With the election less than six weeks away, we’re taking a closer look at what the outcome will mean for the future of ESG.

This election has massive implications for the CPSC, and as a consequence, for consumer product manufacturers. A change in CPSC leadership will result in a different philosophy on rulemaking and enforcement, and shifting priorities in terms of which key issues it will allocate resources toward.

With 48  days to November 3, mail-in voting underway and early voting starting shortly, the 2020 Presidential race  will  undoubtedly  be a  dominating  story of the fall—but  it won’t be  the  only  story.

Welcome to the Divide Guide—a 360-degree publishing program built to help our clients navigate the 2020 election.