Dear Fitness Industry
Brand | Crisis & Reputation Risk
The fitness industry needed a wakeup call: People with disabilities do not feel at home inside their spaces. Research from Degree partner Lakeshore Foundation, a nonprofit organization specializing in sports science for athletes with disabilities around the world, found that 81% of people with disabilities do not feel welcome in fitness spaces. It's evident that disabled athletes face heightened discrimination and bias as a result of societal ability standards. This is compounded by the lack of representation of disabled trainers and coaches in the fitness industry and the limited access to inclusive fitness spaces.