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25 Years of Trust
Featured My Middle Name is Winston Inside Edelman: Meet our U.S. Culture Champions – Masa Najjar In this edition of Inside Edelman, we highlight our Edelman Culture Champions, celebrated by their colleagues for their exceptional commitment and positive impact in creating a supportive workplace. KEEP READING Breaking New Ground: My First ColorComm Experience Was Exactly Where I Needed to Be Last week, I had the privilege of attending the 10th Annual ColorComm Conference in Miami. For years, I had admired ColorComm from afar, curious, hopeful, yet uncertain if I belonged in a room filled with such accomplished women. As a communications professional with over two decades of experience, I’ve often found myself in spaces where few, if any, looked like me. So, walking into ColorComm for the first time was more than a conference experience – it was a homecoming. KEEP READING Explore All Insights

DoubleTree by Hilton

Cookies in Space

DoubleTree by Hilton is widely known for its warm, chocolate chip cookie welcome, making travelers feel at home as soon as they settle into their rooms. We were tasked with building awareness of DoubleTree by Hilton as a forward-thinking brand that is committed to pushing the boundaries of hospitality, and we knew that DoubleTree’s famous chocolate chip cookie had to be front and center.

Research showed us that space-related news had recently seen a resurgence in pop culture and was a timely and trending topic given the 50th anniversary of the lunar landing in 2020. The team leaned into this trending conversation, connected it to its business and developed a global, integrated and experience-driven campaign: Cookie in Space.