Global (EN)
GlobeSimple
Global
GlobeSimple
Global

Start your journey with Edelman

Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.

 BROWSE CAREERS gn-img/
Contact

Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.

 Contact Us
/sites/g/files/aatuss191/files/styles/trust_tile_image_for_main_nav/public/2025-05/GN-25yr.jpg?itok=TFl6jSPV

25 Years of Trust
Featured My Middle Name is Winston Inside Edelman: Meet our U.S. Culture Champions – Masa Najjar In this edition of Inside Edelman, we highlight our Edelman Culture Champions, celebrated by their colleagues for their exceptional commitment and positive impact in creating a supportive workplace. KEEP READING Breaking New Ground: My First ColorComm Experience Was Exactly Where I Needed to Be Last week, I had the privilege of attending the 10th Annual ColorComm Conference in Miami. For years, I had admired ColorComm from afar, curious, hopeful, yet uncertain if I belonged in a room filled with such accomplished women. As a communications professional with over two decades of experience, I’ve often found myself in spaces where few, if any, looked like me. So, walking into ColorComm for the first time was more than a conference experience – it was a homecoming. KEEP READING Explore All Insights

AXE

Project Wild

For years, AXE was losing relevancy and penetration with its core target audience: Gen-Z males. In 2020, AXE was releasing a new product line, AXE Wild, and Edelman was tasked with building awareness and attraction amongst AXE’s core audience—Gen-Z males—and develop engaging content that could be amplified at scale.

We knew that AXE’s target audience’s primary passion is gaming—more specifically, Fortnite, a battle royale-style of gaming—and one of their most favorite forms of entertainment is watching their favorite streamers play Fortnite live on platforms like Twitch and YouTube. So, we wanted to lean into this gaming passion and grab our audience’s attention on these platforms in a surprising, but delightful way.