Sneaker culture is all about the drop. From retail store drops with lines forming hours in advance to mobile drops with millions vying for gear via apps like SNKRS. With brands like Nike, Kith and Supreme, who drive the style and production of their own goods dominating the ‘drop culture,’ eBay approached us with the challenge to host the biggest sneaker drop for the holidays.

Two features that make the sneaker drop brands so successful are their brick & mortar physical store space and the fact that they produce their own sneakers. How could we combat this for eBay given it doesn’t have either? The answer was its inventory. By tapping into eBay’s vast inventory across its platform, eBay could stand out by having the biggest drop sneakerheads had ever seen.